Sex and the City as female financial fantasy Aug 04, 2021

As many women of my generation, I used to watch Sex and the City and only later realised how FULL OF SHIT it was.

(But yes it was often well made).

Now the show is up for a reboot. And this made me think about how so many things marketed at women as “romance”...

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The girlboss can't fix business for us Jul 29, 2021

You have probably not missed the DOWNFALL of the girlboss.

Last year several high profile female founders stepped down after accusations of their companies being toxic workplaces - particularly for the people of colour they employed.

Last week Leigh Stein published an essay arguing...

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Why public transport should be as sexy as the latest Tesla Jul 21, 2021

People tell me that the chapter on electric cars in my new book Mother of Invention is FRUSTRATING.

I guess I can understand why.

It’s all about how electric cars were considered “feminine” when they first emerged 130 years ago and how this contributed to them...

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Why being a mother is so profitable on Instagram Jul 14, 2021

Last week I learnt from an Elizabeth Day column that a top modelling agency is apparently encouraging its ‘older girls’ (that’s models in their late 20s…) to get pregnant.

Why?

Seemingly, that’s where the money is!

‘[The] baby influencer Insta market...

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Why Gareth Southgate could not be a woman Jul 07, 2021

I apologise to international readers in advance.

But this week’s newsletter will be about the men’s football/soccer.

I’m sorry.

And HERE WE GO!

At the moment all of England seems to be IN LOVE with one man. It’s of course the manager of the England national team: ...

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Male billionaires in rockets won't solve the climate emergency Jun 30, 2021

Apparently people believe that going to space will CHANGE Jeff Bezos.

As you know the Amazon founder is flying to space this month.

“If you see the earth from space, it changes you” Bezos has said.

He is referring to what’s called the “overview effect”...

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How Good Ideas Get Ignored In An Economy Built For Men Jun 23, 2021

Today was the day.

My book Mother of Invention: How Good Ideas Get Ignored In An Economy Built For Men is now out in the UK. Hurray!

And if you want to find out why it took 5000 years for us to put wheels on suitcases (HINT: it has to do with gender) you can read my piece in The...

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Roofs on cars were considered "feminine" - so the car industry rejected them Jun 16, 2021

It has been very hot in large parts of England this week. Then the other evening the rain came. I was on my way back from the train station and was very happy to be in a car with a roof.

You see, we can’t take these things for granted.

YES even roofs on cars have to do with gender.

Let me...

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Male billionaires go to space- women are left on the ground Jun 09, 2021

The other day, over dinner, my friend told me a very familiar story. About how she needs to start thinking seriously about the prospect of her business failing next year.

Not because she’s not selling a lot of products to a lot of customers.

But because she has trouble securing funding.

...

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Why the lack of pockets on women's clothes is an economic issue Jun 02, 2021

Have you noticed how pockets are marketed to women as if they were ROCKET SCIENCE?

I recently bought a pencil skirt and the company told me all about how “innovative” the design was because it had pockets.

But COME ON.

Tailors on the Savile Row devised a standard male suit with 17...

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Female leaders have NOT fared significantly better in the pandemic May 25, 2021

It was a very comforting narrative, wasn’t it?

It was TOO comforting.

When the pandemic hit last year the political response soon became tangled up in a big story about gender and leadership. Countries led by women were doing better, we heard. Oh, to live in New Zealand and be under...

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My mum didn't have to be a #girlboss to study computing May 19, 2021

When my mother got pregnant with me she decided to retrain. She went to university to study computer science. Today this sounds like a very #girlboss thing to do - a brave young woman with a baby in tow sets out to become a computer programmer…

But it wasn’t #girlboss.

It...

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